Episode 8 - Olga Egorsheva - Social media content that looks like you
While working for a major brand covering Asia, the Middle East, and Russia, Olga came to the realization that the image databases available simply did not provide what she was looking for. Most of the available stock photos were Western European or US-centric; fine for those markets but not very relatable for people outside of those areas.
Those stock photos failed to connect with customers, which inspired Olga to find a solution that would use real photos from real people, living all over the world. Her goal was to build something more authentic and more diverse, so brands could better connect with their markets. Clients demanded high quality, easily searchable and ready to license content, so Lobster implemented a machine learning-driven solution.
A recurring theme throughout our discussion is the focus on highlighting ease while delivering high quality content. Lobster focuses on ease when it comes to their users’ experience, as well as their choice to headquarter their company in London, as opposed to Paris, Berlin, or other startup-centric cities.
Olga takes us through how Lobster built up their business by balancing the influx of investor money while growing the team. Adding new employees who fit well can be a challenge, but Lobster has had a lot of success with interns who have grown into full-time positions as the company has expanded. Theirs is a multi-cultural team spread across an impressive three countries, and they’re looking for more growth going into 2018.
It’s especially interesting to hear Olga’s thoughts on why Lobster chose to take investor money versus growing organically. She also discusses how and why her go-to sources for advice have evolved over time. There are definitely lessons to be learned throughout our discussion, including some of the challenges that Paris faces with startups who are fatigued with the bureaucracy. This is an opportunity to hear why a cool new startup - that has French connections - chose to locate and build in London rather than Paris.
Startups everywhere can learn from Olga, as she builds out a company that is innovative, exciting, diverse, and international. In addition, there’s something to learn here for countries and cities focused on building up their startup communities.
"Content Natives: Finding and Sourcing Visual Content", Olga Egorsheva, CEO and Co-Founder at Lobster, from Data Natives 2015