Episode 15 - Eva Peris - Once Upon a Dating App...
Key Points:
Dating market has been around for a while, first online and then apps, but market has been evolving
Met Once founders soon after product developed
Once’s concept was based on addressing dating app inefficiencies, including wasted time wading through countless profiles & embarrassment of everyone seeing their profile
Once’s founders are French but launched in UK
Post-Brexit & following Macron’s victory, Paris became a more interesting place to relocate
Breaking into a crowded market requires something solid & a new idea
European markets more skeptical of the new and different, compared to US consumers
Breaking into a crowded market can initially sound like the worst idea in the world. You have to be crazy to even think such a thing, right? After all, there’s often a reason that a market isn’t crowded. A crowded market can actually mean that there’s a lot of attention and potentially money in addressing that particular market’s problems. Look at what our previous guest Edouard Aligand has managed to achieve with QuasarDB.
Eva Peris had already worked for happn, another dating app, so she had some experience in the market. While many of the online sites were past their prime and Tinder was the market leader, users were looking for something different. Swiping through so many profiles wasn’t for everyone and for many, the thought of exposing your profile to thousands of people didn’t sound like a great idea either.
The big question then was how to succeed in such a crowded market, where the competition has both market share as well as very deep pockets. Eva was hired as the Deputy CMO at Once to build out their marketing plan, and they’ve enjoyed considerable success both with building a customer base as well as raising multiple rounds of funds. In this episode, she explains how Once differentiated themselves from the competition and why they’re enjoying so much success.
What’s also interesting is Eva’s experience working in London both pre and post-Brexit, and Emmanuel Macron’s successful bid for the French presidency. London was once the undisputed leader in Europe for startup talent thanks to its international community, but the tide appears to be shifting and Paris is looking better than ever moving forward.
One of the perks of Paris’s fast-changing startup scene is that after three and a half years with a market-changing startup like Once, Eva was recently hired by Ironhack as the VP of Marketing. In her new role she will be overseeing the global marketing for the top coding bootcamp. This says a lot about the dynamics of the fast-changing Paris startup scene, where opportunities for internationally experienced professionals are increasing by the month.